Carefully Crafted Experiences

Working with clients to create web and mobile experiences that their customers will love.


Web platform for delivering retail data science, and enabling analytics.

Working on designing experience of their personalization, forecasting, and data products - as well as experience testing plans, interface style guides, and internal design prototyping tooling.


Designed one of the first prescription e-commerce platforms for ordering licenced medicinal cannabis in Canada.


News crawler and lead enrichment for sales & marketing professionals. Designed interfaces for their Web and iPad products.

hello world!

Hey there, I'm Martin,
a user experience designer from
Toronto, Canada.

I'm currently working at Rubikloud, building systems to make retail employee's work easier and more effective.

In the past I've worked with clients in the enterprise, e-commerce, and startup spaces to create products for the web and mobile platforms.

I am experienced in creating high impact deliverables which help define design considerations and improve products - as well as defining, measuring and tracking success metrics for my projects.

My current focus is on improving enterprise data products.

“If the user can’t get something done within 5-seconds, they won’t ever do it – it’s not like they’ll do it at twice the latency…”

- Christopher Nguyen,


*Speaking about his time at Google