Martin Mark.

User Experience Designer & Director

[email protected]

Work Experience

Forma AI

Director, Product & UX | 2019 - Current

  • Led the UX and product teams in the construction of our compensation processing and optimization platform.
  • Unified the design system, and led the adoption of re-usable design components for client-facing projects.
  • Re-aligned the company’s product roadmap through internal feedback, client interviews, and user testing.
  • Constructed OKRs and gathered application usage metrics.
  • Introduced and led adoption for agile project management to align with the product roadmap.
  • Hired and managed budgeting of the product and UX teams - as well as collaborative resource allocation planning for the development team.


Director, UX Senior UX Designer | 2015 - 2018

  • Built and led the design team for a retail data science startup.
  • Led adoption of design operations best practices.
  • Conducted user testing and experimentation with stakeholders.
  • Led the buildout of the initial code-driven style guides and prototyping systems used within the organization.
  • Hired and managed budgeting for a cross-discipline product and graphic design team.


Freelance, Design / Project Lead | 2013 – 2014

  • Led the construction of an e-commerce platform which generated more than $5M in annual recurring revenue.
  • Managed the platform's project management, launch, and successful rollout.
  • Conducted client interviews and shadowed the support team to identify issues and pain-points for customers.
  • Managed the product roadmap and prioritization of high-impact deliverables for the platform.
  • Hired a cross-discipline design and development team.
  • Worked on the design and delivery of the company's presentation materials for their IPO roadshow.

Other Experience


Freelance, Product Designer | 2013

Designed the first concepts of the company’s iOS app which were used for acceptance into the YCombinator accelerator.


Design Lead UX Designer | 2010 - 2013

Led the design team in the production of the company’s consumer trivia application, ReachStreet, which had IP licensed to RIM.


Method and system for generation of adjustable automated forecasts for a promotion

WIPO | WO2018170595A1 | 2018

Co-authored while at Rubikloud.


Advanced Data Visualization (DS008)

Ryerson Univeristy | 2016 & 2017

Guest speaker: data visualization in the enterprise.



Design Operations
Project Management
Hiring & Team Construction
Goal Setting & OKRs
Change Management


User Testing
IA & Heuristics
Planning & Presenting

Development / Prototyping

InVision & Adobe XD
Bootstrap & Foundation
Django & Python